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The Secret To Instagram Post Times

Did you know that the best time to post on Instagram varies based on your industry? It’s true.

Hootsuite analyzed 258,956 posts from 11 different industries and found that there really is a best time to post, even though Instagram feeds are no longer chronological.


Here are the best times to post for each industry they analyzed:

Best Post Times by Industry

  • Travel and tourism: Friday, 9 a.m. to 1 p.m.
  • Media and entertainment: Tuesday and Thursday, 12 to 3 p.m.
  • Food and beverage: Friday, 12 p.m.
  • Retail: Tuesday, Thursday, and Friday, 12 p.m.
  • Professional services: Tuesday, Wednesday, and Friday, 9 or 10 a.m.
  • Non-profit: Tuesday, 10 a.m. or 4 p.m.
  • Non-retail e-commerce: Thursday, 4 or 9 p.m.
  • Pharma and healthcare: Wednesday and Sunday, 9 a.m.
  • Personal care: Thursday and Friday, 1, 2, or 3 p.m.
  • Technology: Monday and Tuesday, 2 p.m.
  • Education: Thursday, 4 or 5 p.m.

Social Media is part art and part science. If you'd like to learn how to leverage Social Media for your business - whatever your goals and objectives are - we'd love to help.

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